Excellence Goals

What you will be able to do with the knowledge or skills acquired from this course?

  • Learn about two core PR support services with case studies

  • Understand the range of PR support provided by Headland Consultancy as well as the difference between in-house and agency PR support services

  • Find out the various ways to learn more about the PR and Communications industry and practical exposure

Course curriculum

    1. Introduction PR and Comms and Headland Consultancy

    2. What is Corporate PR?

    3. What is Financial PR?

    4. Financial PR Case Study

    5. The Headland Model

    6. Internal Vs External PR Support Work

    7. How to get started in PR

    1. How do you develop journalist relationships?

    2. What skills do you look for or expect of new hires?

    3. How do you manage political issues?

    4. Who are your biggest competitors?

    5. Which industries do not have good PR exposure?

About this course

  • 12 lessons
  • 1 hour of video content
  • Approximately 1 hour of work
  • Certificate of completion